Apprentice Business Development and Marketing Executive

Key Responsibilities:

1. Business Development, Sales & Conversion

• Research and target prospective employers, priority sectors and new business opportunities
• Build and manage an employer sales pipeline using CRM and prospecting tools
• Generate and qualify leads through telephone calls, email, LinkedIn, campaigns, referrals and networking
• Engage employers to understand their recruitment and workforce development needs
• Present and promote TDM Apprenticeships, Skills Bootcamps and workforce development solutions
• Progress employer opportunities from initial contact through to commitment, recruitment and enrolment
• Convert employer opportunities into apprenticeship vacancies and learner starts
• Work towards agreed sales, conversion, employer growth and apprenticeship start targets
• Maintain accurate CRM records, pipeline forecasts and follow-up activity

2. Employer Engagement & Networking

• Represent TDM at networking events, conferences, careers fairs and employer forums
• Attend Chambers of Commerce, BNI, business networking and industry events to generate leads
• Develop relationships with employers, referral partners and regional stakeholders
• Follow up contacts promptly and convert networking leads into employer meetings and opportunities
• Gather employer feedback, support account relationships and identify repeat-business opportunities

3. Skills Bootcamp Talent Promotion

• Work with Skills Bootcamp teams to understand candidates’ skills, aspirations and employment goals
• Create candidate profiles and promote suitable candidates to prospective employers
• Support with the matching of candidates to employer vacancies and workforce requirements
• Secure employer interviews and support the conversion of candidate introductions into employment outcomes and apprenticeship starts

4. Sales-Focused Marketing Campaigns

• Plan and deliver targeted campaigns that generate employer leads and sales opportunities
• Create content for LinkedIn, email, websites and other relevant channels
• Produce case studies, candidate profiles, employer communications and campaign materials to support the promotion of skills bootcamp learners to convert into TDM apprenticeship starts
• Support webinars, employer events and promotional activities
• Monitor campaign engagement, lead generation and conversion performance
• Use campaign findings to improve future sales and employer engagement activity

5. Data, Reporting & Compliance

• Maintain accurate CRM, employer pipeline and campaign records
  Report on leads, employer meetings, opportunities, conversions and apprenticeship starts
• Monitor individual KPIs and identify actions required to improve performance
• Analyse marketing and sales data to inform prospecting and campaign decisions
• Comply with GDPR, data protection, marketing regulations and TDM procedures

Multi Channel Marketer - Training to be Provided.

Programme Length: 15 Months Practical Period + 3 Month Apprenticeship Assessment.

The successful candidate will undertake a 20 Month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.

You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.

This is a Level 3 qualification.

Knowledge areas Include:

• Marketing Methods, Principles and Practices for a Business
• Campaign Implementation and Management
• Strategic Marketing Communications and Copywriting
• Enhancing Customer Experience and the Customer Journey
  Research and Campaign Planning in Compliance with regulations and Legislation
• Integrating IT And Digital Tools

You will gain practical experience in sales, employer engagement, networking, digital marketing and relationship management while completing the Level 3 Multi-Channel Marketer Apprenticeship, with opportunities for future career progression (Opportunities to progress onto higher or degree level apprenticeship on successful completion).

DBS Check will be required.

• Work from home/hybrid/flexible work
• 24 days holiday per year + bank holidays (option to buy more), up to 30 days with service time
• Paid birthday day off
• Paid day off annually to support chosen charity
• Access to Westfield Health - claim money back (set limits) on everyday health costs (optical, dental, chiropody, therapy, physio, acupuncture etc) for you or your children
• Individual learning plan to assist you toward development and career goals

At TDM, we help individuals and employers develop the skills they need to succeed through apprenticeships, skills bootcamps and professional development programmes. As an award-winning training provider, we work with organisations of all sizes across the region and England to attract, develop and retain talent.

We are passionate about creating career opportunities, supporting businesses to grow, and helping learners achieve their potential. Joining TDM means becoming part of a friendly, ambitious team that is committed to making a positive impact through skills and education.

We believe in:

• Doing Well by Doing Good
• Supporting social mobility and inclusion
• Developing digital talent for regional economic growth
• Creating life-changing opportunities for learners and employers