Advertising & Media Apprentice

What you’ll be doing:

• Using research tools such as TGI, Touchpoints and Nielsen competitive, you’ll learn how to uncover media, market and audience information, creating insights that will contribute to designing and developing client communication strategies.
• Working with our media planners, you’ll learn to write great briefs for our external media partners and internal specialist teams to produce best-in-class media proposals that innovatively deliver our client strategies.
• You’ll learn about in-campaign optimisation and post-campaign analysis, contributing research to support the planning process from briefing all the way through to campaign evaluation.
• Work with our Operations Team to ensure our media campaigns are executed in the way they were designed – this includes providing great customer service to our clients, confirming orders and working with our Finance team to resolve any billing queries and Inputting bookings into our CRM system with 100% accuracy, ensuring zero financial variances/queries.
• Being the primary point of contact for basic advertising schedule amends/applied optimisation as we are constantly making improvements for our clients.
• Running daily reports of live advertising campaigns, contributing to ad-hoc, mid or post-advertising campaign analysis reports. This will involve adhering to rigorous processes with the greatest attention to detail, which will result in assisting the delivery team in schedule creation, processing and improvement.
• Being proficient with key campaign management and reporting tools across TV, online media, print etc.
• You will form good relationships with Media Owners/Suppliers.
• Create campaigns in a variety of online media disciplines like programmatic display, affiliate, online video, paid search and paid social.
• Stay on top of the latest industry news and trends so we can deliver market-leading, innovative plans.
• Establish strong working knowledge of online tools such as: Partnerise (Affiliate), Google Analytics, Google Ads, Facebook, SimilarWeb, AdDynamix, Concept (CRM), etc. 

Advertising & Media Executive Level 3 Standard

An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agen­cy.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

• Seminar 1: Preparing for your apprenticeship
• Seminar 2: Preparing for your employer
• Seminar 3: Introduction to advertising
• Seminar 4: The foundation of advertising
• Seminar 5: Understanding commercial
• Seminar 6: Advertising campaigns
• Seminar 7: Advertising and Media standards & legislation
• Seminar 8: Principles of Project Management
• Seminar 9: Supply Chain Management
• Seminar 10: Principles of third party
• Seminar 11: The briefing and approval processes
• Seminar 12: The media buying process - TV
• Seminar 13: The media buying process – Out of home, Radio and Print.
• Seminar 14: Negotiation techniques
• Seminar 15: Data and media metrics
• Seminar 16: Data and media metrics – Practical Excel session
• Seminar 17: Media planning
• Seminar 18: Distribution of Creative through the appropriate channels
• Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Potential for a full-time position for the right candidate upon successful completion of the apprenticeship.

Benefits

We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.

We work a 9-day fortnight, meaning staff have every other Friday off!

We’ve built a benefits package that invests in our employees’ long-term personal and professional growth and well-being.

What’s Possible Group is an independent marketing services group, building differentiated marketing services businesses.   

The group offers expert business partner services (technology, finance, people, culture and commercial), alongside financial backing and strategic support to some of the most exciting marketing services businesses in Europe and the US.