Apprentice CRM & Social Media Community Coordinator

As CRM & Social Media Community Coordinator, you will liaise with key stakeholders across the business to create and execute compelling, relevant and engaging content to be used across all email and Social Media. With support & training from the Senior CRM Manager and collaborating with the Social Media & Content Executive, you will focus on email and content delivery across social channels to grow our audiences, increase engagement and nurture our community of stationery lovers.

What will you be responsible for?

• Editing content to ensure copy and content (images and videos) are optimised for email / social media and appeal to our target audiences. Delivered with a consistent tone of voice, look and feel, which supports our brand objectives and aligns with other customer touchpoints.
• Understanding our audiences based on their preferences and interests, alongside the Senior CRM Manager.
• Creating and executing compelling, relevant and engaging content for email and all social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest & Linkedin) for each audience segment to increase our visibility.
• Monitoring, tracking and reporting performance across CRM and all social media platforms to support key learnings and how activity is delivering against key company objectives for the channels and audiences.
• Using our gamification tools where appropriate to build and grow target audiences and also improve engagement with our channels.
• Keeping up to date with the latest product launches and business needs to proactively develop content for the marketing and CRM teams to use across all channels.
• Alongside the Social Media & Content Executive, working with relevant stakeholders to ensure that the email and content plan aligns with the overall customer plan.
• Promoting a culture of test & learn to drive innovation and utilise the full functionality of our customer data platform.
• Creating timely, accurate, inspiring and error free customer communications, with a consistent tone of voice, look and feel, which supports our brand objectives.
• Attending stores and store events, including store launches, to create lives, reels and shorts and to capture content for use across marketing channels where appropriate.
• Monitoring email and social media trends, virals, formats and competitors to ensure we remain relevant and customer first.

What we would like to see in you:

• An analytical mind, able to interpret monitor, track and report performance across all social media platforms to help drive decisions.
• Commercially aware, balancing customer relationships and brand/communication stories with business needs.
• A strong creative executor, with excellent copywriting skills and the ability to create compelling customer content.
• An ability to stay up-to-date and curious with technologies and trends in social media and email and an interest in driving continuous improvement.
• A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of the role.
• Excellent prioritisation skills with the confidence to adapt plans to capture opportunities and the ability to manage multiple projects concurrently.
• A team player with a can-do attitude who is willing to go the extra mile to ensure work is completed on time and to the highest standards.

The candidate will follow a Level 3 Standard Apprenticeship programme and study towards a full Level 3 Multi Channel Marketer.

This training will be structured and delivered by Cheshire College - South & West.

If the candidate does not hold GCSE grades A*-C (9-4) or equivalent, they may be required to complete a Level 2 Functional Skill in the relevant subject.

A future career in marketing at a bumper British retail brand and potentially a full-time position at Ryman on successful completion of apprenticeship.

• Competitive salary
• Holiday allowance
• Free parking
• Subsidised parking
• Access to mental health first aiders
• Company pension scheme

Founded by Henry J Ryman in 1893, Ryman has been the go-to destination for stationery, office supplies, printing, technology, and more for over 130 years. We are part of the Theo Paphitis Retail Group, which also includes Robert Dyas, Boux Avenue, and London Graphic Centre.

From our very first store on Great Portland Street, we have grown to over 200 locations and a thriving website and app offering quality products and exceptional service. We believe in supporting our colleagues and equipping them with the tools and knowledge they need to grow, thrive, and have fun whilst doing it.

At Ryman, all of our teams from our stores to our warehouse and Retail Support Centre are passionate about retail. We put our customers first and have a common goal to keep them at the heart of everything we do. We are energetic and enthusiastic, delivering results through resilience, innovation, and adaptability. If you are a team player who’s ready to make an impact, this could be the perfect role for you.

Ryman is an equal opportunities employer. Our policy is to recruit a diverse workforce and follow the guidelines of the Equality Act. Our mission is to welcome everyone and create inclusive teams. We celebrate differences, encourage everyone to join us, and be themselves at work.