AI Specialist – Sales & Marketing Apprentice

The role combines marketing, sales outreach, data and customer engagement. You’ll work alongside the existing marketing and social media team to create engaging content, support campaigns, conduct outreach, analyse data, identify opportunities and help drive business growth.

You’ll be encouraged to use AI and existing business data to improve targeting, support sales activity and make marketing more effective.

What you’ll do:

Content & Social Media:

• Support social media activity across Facebook, X, LinkedIn, TikTok and Instagram
• Create engaging content, including filming and editing activity clips
• Use AI to generate ideas, create copy, plan campaigns and repurpose content
• Monitor trends and identify content and promotional opportunities
• Record and edit video using Premiere Pro and other digital tools
• Assist with presentations, proposals and marketing materials while following brand guidelines
• Work collaboratively with the wider marketing team

Website & Data:

• Help manage and update e-commerce websites
• Collect and maintain customer, marketing and sales data
• Use Google Analytics and other tools to analyse website and campaign performance
• Use AI and data to identify customer trends, popular activities and opportunities to increase bookings
• Research and build new customer and prospect lists
• Carry out competitor and market research
• Identify ways to improve the customer journey using digital tools and AI

Email & Outbound Sales:

• Support email and newsletter campaigns
• Conduct outbound email marketing and prospecting
• Research new leads, audiences and commercial opportunities
• Use AI to personalise communications and create targeted campaigns
• Support customer follow-ups and sales outreach
• Build and maintain prospect and customer databases
• Track responses, engagement and results
• Follow up with potential customers and help generate new business
• Work towards agreed activity, lead generation and commercial targets

Paid Advertising:

• Assist with PPC and paid social campaigns
• Use AI for audience research, creative development and campaign ideas
• Monitor campaign performance and identify opportunities to improve ROI

Sales & Commercial Growth:

• Support the sales and marketing team to generate new business and increase bookings
• Identify potential customers and new markets using data and research
• Support lead generation across email, digital marketing and outreach
• Track leads, enquiries, conversions and campaign performance
• Use data and AI to identify what is working and where growth opportunities exist
• Work towards agreed KPIs and commercial targets
• Help turn marketing activity into measurable results

Customer & Business Support:

• Support event planning and promotion
• Assist with customer enquiries and day-to-day administration
• Meet and greet clients and visitors
• Answer phones and support sales administration and follow-up
• Work with different teams to understand customer needs and identify opportunities for improvement

On completion of the apprenticeship the apprentice can discuss with the Out of Bounds the options to join the great team.

Who we’re looking for:

This role would suit someone with some experience or knowledge in marketing, digital media, sales, business development or customer engagement who is looking to develop their career further.

We’re looking for someone who is:

• Tech-savvy, creative and commercially minded
• Confident using social media and learning new digital tools
• Interested in AI, marketing, sales and business growth
• Comfortable with outreach, lead generation and communicating with potential customers
• Interested in data, analytics and measuring results
• Able to create engaging written, visual and video content
• Proactive, curious and willing to learn
• Comfortable working towards targets
• A strong communicator who enjoys working collaboratively
• Ideally has some previous work, marketing, digital or sales experience
• You don’t need extensive sales experience, but you should be commercially minded and comfortable with outreach, following up leads and contributing to business growth

In short: we’re looking for someone with a foundation in marketing who wants to become an AI specialist, combining marketing, sales, data and technology to help Out of Bounds grow and work more efficiently.

You’ll work alongside our existing Marketing & Social Media Manager, gaining hands-on experience across digital marketing, sales outreach, lead generation, data analysis and AI implementation.

Out of Bounds is an award‑winning, multi‑activity indoor and outdoor leisure centre located in Angmering/Littlehampton, West Sussex. It offers a broad range of activities suitable for all ages, including Clip ’n Climb, Ten‑Pin Bowling, multi‑level Soft Play, Adventure Golf, Laser Tag, Adventure Nets, High Ropes, and Jumping Pillows. It also operates an on‑site café and provides extensive birthday party, school-group, corporate, and event services.

The company has been active in its current format since around 2014, employs between 10 and 70 staff.

Core activity lines include:

• Indoor climbing
• Ten‑pin bowling
• Soft play
• Laser Tag
• Adventure Golf (Safari‑themed, 18‑hole course)
• Outdoor Adventure Nets
• High Ropes & Zip Lines
• Jumping Pillows
• Holiday activity camps
• Food & beverage via the Café

Out of Bounds also earns revenue from parties, group bookings, school sessions, and corporate events, with options for exclusive hire and private function rooms.

What Makes Out of Bounds Different / Special?

1. All‑Weather, All‑Ages Destination

The centre is deliberately designed to provide a complete indoor‑and‑outdoor adventure experience, making it suitable for families, schools, and groups regardless of the season.

2. Wide Range of Activities Under One Roof

Few leisure businesses in the region offer such a broad mix of physical, social, and developmental activities in a single location—from climbing to golf to high-adrenaline nets.

Why the Company Is Exciting

1. Rapid Growth in the Commercial Active Leisure Sector

As a modern, multi‑activity centre, Out of Bounds is in one of the fastest‑growing parts of the hospitality and tourism sector—especially as families increasingly seek experience‑based outings.

2. Strong Investment in New Events & Programming

Out of Bounds runs themed events (e.g., Star Wars), seasonal promotions, holiday camps, and new activity bundles that frequently refresh the customer offering.

3. Technology‑Driven Operations

The company employs digital booking systems, modern analytics tools, and contemporary website infrastructure—valuable exposure for apprentices.

4. Clear Customer‑Centric & Innovation Mindset

Regular promotions, new pass types, and evolving event formats show a business determined to innovate and stay ahead in a competitive market.