Multi-Channel Marketing Apprentice
Better Society Capital · London, EC1Y 8RN
Multi-channel marketer (level 3)
The Multi-Channel Marketing Apprentice will help connect Good Finance with key audiences by creating and promoting content such as blogs, case studies, podcasts and digital resources. They will also support programmes and events that help charities, social enterprises and sector networks understand and access social investment.
The work
Social media
- Create engaging content to promote our content, tools, resources, programmes and events across Instagram, LinkedIn and Bluesky
- Track metrics across social channels and produce regular reports
- Analyse performance and adapt content to maximise engagement
Explore the potential of new platforms
Content creation
- Write blogs and develop case studies that tell the story of social investment, with consideration of what resonates with our users and of SEO
- Liaise directly with investors and frontline leaders to gather case study information
- Plan and deliver podcasts and videos, including editing and producing episodes
- Use Canva to design images and assets that promote new and existing content
Email marketing
- Create monthly email campaigns that keep users engaged and promote events and programmes
- Schedule regular emails across our learner programmes
- Explore user journeys and create content that meets users where they are in exploring social finance
- Measure and report on email metrics, and apply what you learn to improve open and click-through rates
Website
- Upload new content to the website via Drupal and keep webpages up to date
- Use Google Analytics 4 and Google Search Console to measure visits, engagement and search performance
Programmes and events
- Support the facilitation and delivery of online and in-person events, including registration set-up, weekly tracking and speaker communication
- Support the delivery of training and education programmes, including onboarding emails, enquiries and weekly learner tracking
- Help develop course and event content, including slides and video editing
- Co-manage the info@goodfinance inbox, responding to event and programme queries
- Represent Good Finance at relevant sector events, with networking and speaking opportunities throughout the year
Training
To meet the requirements of the Level 3 Multi-Channel Marketer apprenticeship programme you will need to spend 6 hours a week of your time undertaking off-the-job learning, which will include:
- Formal training, including online learning and internal learning events
- 1-2-1s with your coach and line manager
- Observing and shadowing colleagues
- Writing up learning reflections for your portfolio
Training provider: LDN APPRENTICESHIPS LTD
What you come out with
- Full time employment
What they are looking for
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Team working
- Creative
- Initiative
Qualifications
- Essential · GCSE English 9 - 4 or A* - C
- Essential · GCSE Maths 9 - 4 or A* - C
The employer
Better Society Capital is the UK's leading social impact-led investor, their mission is to grow the amount of money invested in tackling social issues and inequalities in the UK. An important part of their work is engagement, and specifically ensuring charities and social enterprises have access to information to make an informed decision when accessing social investment. Good Finance is part funded by Big Society Capital. It is a free, online platform that exists to help charities and social enterprises across the UK navigate the world of social investment. Through a range of online tools, resources, programmes, case studies and events they engage directly with networks, infrastructure organisations and leaders. Their goal is to: Support people with the tools to make an informed decision when it comes to considering social investment; Provide learning and information to support networks when signposting organisations to consider social investment.
Workplace
- 44 Featherstone Street, London, EC1Y 8RN