Marketing Executive Apprenticeship

Key Responsibilities:

Creative content and storytelling:

• Plan, produce and edit original, accessible and engaging content for ES social channels, website and campaigns, including photography, graphics, short-form video, reels, interviews and staff or learner stories
• Spot meaningful stories and capture the people, achievements and everyday moments that demonstrate ES’s impact, culture and values
• Bring fresh ideas and creative approaches to content rather than relying on repetitive announcements or standard templates
• Apply and develop practical skills in one or more creative media disciplines, maintaining consistent and recognisable ES branding
• Support production of leaflets, posters, publications and other communications

Digital Strategy, Trends and Evaluation:

• Contribute to and deliver an agreed social media and content strategy aligned to organisational priorities and target audiences
• Keep informed about changing platforms, formats, audience behaviour and creative trends, propose and trial relevant approaches with sound professional judgement
• Maintain an editorial calendar balancing planned campaigns, key dates and timely opportunities, schedule and publish approved content
• Monitor reach, engagement, audience response and content performance, share concise insights and recommendations for improvement
• Engage appropriately with comments, messages and enquiries in line with ES procedures
• Support agreed campaign budgets and report on spend

People, Participation and Content Culture:

• Build trusting, collaborative relationships with colleagues across ES and take a genuine interest in their work and experiences.
  Proactively seek content opportunities through regular contact with settings, teams and events rather than waiting for material to be submitted
• Encourage staff contributions through simple prompts, accessible submission methods, supportive coaching and positive feedback, respect each person’s choice about participation
• Help build confidence and shared ownership of the ES digital story, recognising the contributions of different teams and individuals
• Work with colleagues to plan visits, capture approved content and coordinate contributions in a way that minimises disruption

After completing the Marketing Executive Apprenticeship, you could progress into a permanent Marketing Executive role, taking on more responsibility for planning and delivering marketing campaigns.

With further experience, you could specialise in areas such as digital marketing, social media, content creation, SEO or marketing strategy.

Longer-term career progression could include roles such as Senior Marketing Executive, Marketing Manager or Head of Marketing, depending on your experience and further development.

Employability Solutions is a registered independent school offering an alternative secondary education for young people who thrive in a smaller, more nurturing setting than mainstream schools.